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Shin-Etsu Promotes Sunscreen Ingredients

Two new products for next-generation formulations.

As consumers become increasingly discerning about sunscreen performance, they are seeking products that deliver advanced UV protection with a refined, lightweight sensory experience. Many conventional sunscreens—both mineral and organic—can feel greasy or heavy and may leave an unwanted residue or white cast, particularly on deeper skin tones. In response, the market has shifted toward next-generation formulations that provide high SPF and broad-spectrum protection while enhancing transparenc...

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